New NFC Smart coin order GW1763.jpg

Where Craftsmanship Meets Code.

Premium custom challenge coins, lapel pins, and patches — enhanced with NFC Smart Coin® technology Finally, a challenge coin that DOES something!

“A social media platform for everyone who has a challenge coin in their pocket!”

Challenge Coin Check app

Frequently Asked Questions

30 Years in the challenge coin business. Need custom challenge coins for your event or want info on Smart Coin® or fundraising ideas? Send us a quick note!

A Smart Coin® is not just another custom challenge coin.

It’s a precision-minted 2" solid brass coin with an embedded NFC NTAG 424 DNA microchip sealed inside. When someone taps it with their smartphone, it instantly launches a digital experience.

No app. No batteries. No scanning. Just tap and activate.

This is physical craftsmanship combined with secure digital technology.

Traditional challenge coins sit on a shelf.

A Smart Coin® connects.

It can launch a website, open a donation page, unlock exclusive content, verify membership, authenticate products, deliver a digital business card, or drive any action you choose.

Each coin is custom designed in high-relief 3D metal and manufactured to the highest standards. The embedded chip is permanently sealed under a full-color insert and protected with clear epoxy, making it waterproof and built to last.

You’re not just creating a coin.

You’re creating a physical object that triggers digital action.

Tell us what you want your coin to DO.

AFSOC Aircraft Smart Coin® Series Announced 11/26/25

If you love challenge coins, this series commemorates the aircraft of AFSOC Air Force Special Operations Command. This is a Smart Coin. Tap a smartphone with NFC to the front of any coin to learn more about that aircraft. Order the first coin in the series. Coin 1 AC-130J

Collection of six Air Force special operations command coins in a 3x2 grid, each with a black background, a world map, and the AFSOC logo, with red labels indicating the order of coins revealed after 100 pre-sales, and some supporting text about ordering and smart coin functionality.

Artist Keith Hanshaw has been designing custom challenge coins for over 30 years. Now he’s developed the most technologically advanced challenge coin on the market. The Gray Water Ops Smart Coin®

Challenge Coins designed by artist Keith Hanshaw

I’ve seen a lot of coins, most of them junk. This is without a doubt, the most beautifully rendered coin I’ve ever seen. This is from a drawing of my son Steve. It’s called ‘The Grunt’ when he was in the Marines. It’s probably the most famous drawing in the Marine Corps. We’ve seen it on everything from cups to shot glasses to covering a guys entire back as a tattoo, Ah, it’s amazing but you’ve done a great job.
— Artist Dick Kramer
We take ordinary coin designs and turn them into extraordinary coin designs with exceptional weight, thickness and detail. A Gray Water Ops, LLC coin is quite frankly, a better quality custom challenge coin, according to our happy customers
— artist Keith Hanshaw